Customer and market segmentation

Improving the efficiency effectiveness of the business process using BI – GlaxoSmithKline

Improving the Efficiency Effectiveness of the Business Process using BI – GlaxoSmithKline  The global team of one of GSK’s therapeutic divisions was involved in pulling information from multiple sources of data including MR hypothesis-testing data to feed into their forecasting models. The process was complex, due in part to the need for local operating companies’ […]

Services: Balanced Scorecards, Budget Variance Analysis, Cash Flow Analysis, Channel Analysis, Customer and market segmentation, Demographic Analysis, Key Profit Contributors, Manufacturing Planning & Engineering, Marketing Spending, Revenue forecasting and targeting, Sales Performance, Sales Trends
Read more